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Mid Atlantic  Capt Mark Nichols.JPG

Mark Nichols

"Whether sitting on the beach looking for whatever appears, or hiking along a mountain stream I have always been fascinated with the water and the life that spawns from its depths. My fishing career evolved rapidly after soaking a “red wiggler” or a shrimp or some other wiggly thing, to learning to fool my fishy target with a piece of plastic.

Virtually all my lure designs come from years spent on the water. I consider this mandatory to develop a successful product.


The satisfaction I got from enticing my quarry is why I began D.O.A Fishing Lures” I have no problem with a fisherman taking home a nice fish dinner, but strongly promote catch & release because every fish that goes in the cooler is one you or your children will not catch in the future.

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